Juan Carlos Belloso on the Barcelona Brand

Bienvenido al blog sobre la MARCA BARCELONA. Wellcome to the blog on the BARCELONA BRAND

Monday, March 16, 2015

Rebranding Barcelona: City of Business, Talent, Innovation

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Para entender la verdadera historia del por qué Barcelona ha conseguido tener una marca (imagen, reputación) tan potente en los últimos a...

La Marca Barcelona - The Barcelona Brand

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De un tiempo a esta parte todo el mundo habla de la Marca Barcelona. Políticos, empresarios, agencias municipales, medios de comunicación,...
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Juan Carlos Belloso

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on Future Places
Barcelona
Founder and Director of Future Places, Juan Carlos is a renowned international expert in the image, development and promotion of places, based in Barcelona. He has been, for many years, advising the City Council of Barcelona and other city organizations and institutions in the areas of strategy, development, image and promotion, is a founding member and member of the board of ‘Barcelona Global’, founding member of the Phønix International Place Branding Panel, expert member at Best Place – The International Place Branding and Marketing Institute, member of the Advisory Board of CityNationPlace and collaborator of The Place Brand Observer and the 'Observatorio de Marca e Imagen país' en Bogotá. Juan Carlos also currently advises different countries, regions, cities and destinations in Spain, Europe, Russia, Latin America and the Middle East and collaborates with different panels, forums and programmes from different international organizations such as the EU, the UN or the Inter-American Development Bank. Frequent speaker in different international seminars and forums, Juan Carlos is author of many corporate and place branding articles for different journals and magazines.
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